How Facebook changes impact news feed optimization

Dec

13

2011

Facebook’s recent changes to its platform could provide significant advantages for brand marketers. Here’s a brief summary of some of these key enhancements, and how they will impact day-to-day marketing.

Several weeks ago, Facebook released several bold enhancements to its platform that give users more freedom and flexibility with the way they share content and communicate with friends. These enhancements touch nearly every facet of the user experience, which will have far-reaching implications for marketers who communicate with their customers on the platform.

Facebook’s news feed has created a conundrum for marketers who leverage Facebook for daily communication with customers. Brands with hundreds of thousands of fans and “likes” have been algorithmically neutered by EdgeRank and they are reaching less than 10 percent of their fans in the news feed with each post. These new enhancements hold both promise and challenges ahead for brands that want to drive greater levels of interaction and reach via the news feed. Read the rest of this article on i-Media Connection

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