Monthly Archives: December 2011


How Facebook changes impact news feed optimization

Dec

13

2011

Facebook’s recent changes to its platform could provide significant advantages for brand marketers. Here’s a brief summary of some of these key enhancements, and how they will impact day-to-day marketing.

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4 must-have components of brand experience banners

Dec

07

2011

I wrote this article in 2008. Every once in a while, I go back and reread some of my articles to see if they still hold up. It also helps to see how close my prognostications about the future of …

Facebook fans are fickle: How to inspire loyalty after the “like”

Dec

01

2011

In one of my┬áprevious articles, I highlighted the three main reasons why some brands are lacking fans. And while fans are very important component in building your Facebook marketing channel, the work doesn’t end once the consumer clicks the “like” …

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